Know About Sanrio

Sanrio is a Japanese company which started operation almost half a century ago, with a basic idea of providing cute characters and products to everybody. This specific company was established in 1960 and it became marvelous. The cultural phenomena have gone global with the unique storytelling and cuteness of the character.

Foundation of Sanrio

The young entrepreneur Tsuji Shintaro founded the Mountain Wave Company to import goods from Europe but he found himself more creative to create the original products. His inspiration was the popularity of greeting cards in the United States when Shintaro decided to make his design with simple characters. The first character he designed was a cat called Hello Kitty. He made greeting cards with Hello Kitty designs with adorable large eyes and friendly expressions. This greeting card was a huge success and the founder decided to explain the company with other things like stationery items, small gift things etc. Since the Hello Kitty character became more popular around the world Sanrio had motivated to develop more unique characters.

Reason for Sanrio's popularity

• Sanrio has focused on creating an emotional connection with the character. The characters of the company generally involve the feeling of comfort, happiness and nostalgia among the users. The design not only resonates with kids or teenagers but with all groups of people because of their unique stories.
• The products of Sanrio have global recognition and it has been a part of a cultural phenomenon. The product has surpassed cultural boundaries and it has been a major part of most of the millennial culture around the world. Fans around the world have appreciated the creativity and commitment of the company for its character creation.
• In the initial stage, Sanrio started as a greeting company and expanded to stationery items. Now if we talk about the expansion of the company then It has established itself as a lifestyle brand with a unique set of appealing products.

Popular Sanrio characters

• Hello Kitty: Hello Kitty the world’s famous fictional tom cat with a red ribbon tying her tail has earned herself a reputation for being friendly and jovial. She is represented as a kind and favourable girl who likes apples and sophisticated bows. Her design was simple but its story and cuteness got the heart around the globe.
• My Melody: A sweet and innocent rabbit, My Melody is known for her gentle nature and love of music. She commonly has a pink hood with a white ball on it and has a lucky charm. She has been the epitome of a dreamy and romantic lady all over the world.
• Kuromi: Unlike My Melody, Kuromi is a naughty and eclectic rabbit who enjoys scaring people. She is said to have a black hood with a skull and crossbones and a black purse. She is born a character who becomes rebellious and independent due to which she is much admired by teenagers as well as young adults.
• Pompompurin: He as a dog is easygoing and socialized. He is a golden retriever: yes, he likes milk and pudding very much. He is usually associated with a milk carton hat and a pudding cup. This jovial personality of his has made him embraced by many of his fans who love simple lives.
• Cinnamoroll: Adorable and cute with droopy ears and a cinnamon roll-shaped tail Cinnamoroll is as innocent as they come. He was depicted as flying on clouds and enjoying life with its simple pleasures. Otherwise, due to his cheerful and rather childish disposition, he is popular with children audiences as well as adults.
• Little Twin Stars: A pair of identical twins, Kiki and Lala, who live on a cloud. They're often depicted wearing matching outfits and carrying stars. Their innocent and pure personalities have made them popular with young children and fans of all ages.
• Badtz-Maru: Someone who just wants to be the class clown, but is actually more of a bad penguin. Byton. He can be seen wearing a black hat, and he might often be holding a skateboard.

Sanrio's Popular Products:

• Sanrio notebooks are cute and produce excellent paper quality that most people love to use. It is easy to find in various styles and Kawaii characters from the company mentioned above.
• Sanrio holds pens and pencils that are coloured in different shades with other logos and character prints. These ones are especially suitable for school, job, or at-home use.
• Sanrio stickers are used to tell people the identity of your belongings with a cute look. They are produced in different sizes, shapes and themes and come with a favourite character or design.
• Sanrio bags can be found in all forms backpacks, totes and shoulder bags. It normally depicts images that are cute for one to use when going to school, working or even during a casual occasion.
• Sanrio keychains are popular. They come in various styles and sizes, featuring popular characters and designs.

• Sanrio ribbons have therefore developed into cult favorites among young and teenage girls. Headbands, hair clips and bows are standard. This is true because they are chic since some come with cute features to make young girls look adorable.
• Currently, Sanrio plushies are the best way to gather your favourite characters. This product is available in different themes and sizes and the famous characters include hello kitty, My Melody and Kuromi.
• There are two general types of Sanrio dolls, including characters and designs dolls come in various styles and sizes.
• Whenever one has a Sanrio T-shirt, then this is a clear telltale sign that one loves the particular character. They are available in different types and dimensions.
• Sanrio hoodies make it possible to wrap up in a warm fleece and still wear your favourite character in style. Includes different styles and sizes with characters and designs with popularity at the moment.
• Sanrio pyjamas are among the best when it comes to sleeping with an added display of the characters you hold close to your heart.
• There are Sanrio bed sheets, pillowcases blankets and many more to give one’s bedroom the cute feel they desire.
• Sanrio has home décor items like wall hangings, statuary, and clocks which can be used to create cute looks in your house. They often feature cute characters and designs.